Marketing - Content Strategy - Writing & Editing
Claire L. Altschuler is a multiple award-winning writer and marketing consultant. As president of CLA Communications, she has helped dozens of nonprofits and small businesses inform and influence target audiences in an increasingly complex media world. Testimonials
A former Director of Marketing and Public Relations for the Leukemia & Lymphoma Society, Claire works closely with clients to create powerful marketing plans, social media initiatives and content strategies that help them achieve their goals and fulfill their missions. Completed plans include an assessment of strengths and weaknesses, a review of the market for opportunities and threats, the creation of a unique value proposition (UVP) and a detailed set of steps that help small businesses and nonprofits turn vision into reality. Social media management tools, SEO advice, media relations strategy, email marketing and brand strategy are key elements of all plans.
Content services include long- and short-form articles, social media and blog posts, news releases, website copy, ads, patient education materials, speeches, brand manuals, annual reports and fundraising vehicles, including grant applications and case statements.