Marketing - Content Strategy - Writing & Editing
Claire L. Altschuler is a multiple award-winning writer and marketing consultant. As president of CLA Communications, she has helped dozens of nonprofits and small businesses inform and influence target audiences in an increasingly complex media world. Testimonials
The former Director of Marketing and Public Relations for the NYC Chapter of the Leukemia & Lymphoma Society, Claire works closely with clients to create powerful marketing plans, social media initiatives and content strategies. Completed plans include an assessment of the organization's strengths and weaknesses, a thorough market review, the creation of a unique value proposition (UVP) and a detailed set of action items to achieve goals, fulfill the mission and turn visions into reality. Social media management tools, SEO advice, media relations strategy, email marketing and brand strategy are key components of every plan.
Content services include long- and short-form articles, social media and blog posts, news releases, website copy, ads, patient education materials, speeches, brand manuals, annual reports and fundraising vehicles, including grant applications and case statements.